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The management of luxury : a practitioner's handbook
Auteur
Éditeur Kogan Page
Année 2018
Exemplaires
Notices liées
Notice détaillée
Titre
The management of luxury : a practitioner's handbook
Édition
2nd edition
Éditeur
Description
1 vol. (xlii-448 p.) : tabl., graph. ; 24 cm
Notes
Bibliogr. en fin de chapitres. Index.
Collaborateurs
Sujets
Classification Dewey
658.8
Contenu
P. 1 ; Part One The Luxury Market ; P. 3 ; 01 The market and business of luxury / Günter Müller-Stewens and Benjamin Berghaus ; P. 63 ; 02 Classifying luxury and prodigality / Michael Jäckel ; P. 75 ; 03 Exploring luxury consumer behaviour / Prokopsis Theodoridis and Sofia Vassou ; P. 87 ; 04 Identity-based luxury brand management / Klaus Heine ; P. 105 ; Part Two Luxury Brand Strategy ; P. 107 ; 05 Public luxury representatives / Michael Breazeale, Christopher R Long, and Daniela Ott ; P. 119 ; 06 Curating the creative genius in luxury firms / Charles Aaron Lawry and Sabrina Helm ; P. 133 ; 07 Arts meet luxury brands / Carsten Baumgarth, Nicole Lohrisch, and Olga Louisa Kastner ; P. 149 ; 08 Luxury as societal mentor / George Panigyrakis and Eirini Koronaki ; P. 163 ; 09 Preserving luxury exclusivity through art / Claude Chailan and Ivan Valek ; P. 177 ; 10 Brand charismatic legitimacy and marketing of adoration / Delphine Dion and Eric Arnould ; P. 187 ; 11 Digital media in monobrand stores / Marcus Schögel and Timo Tischer ; P. 203 ; Part Three Luxury Business Strategy ; P. 221 ; 12 The Chinese market / Rui Wang, Kaibin He, and Yue Wen ; P. 217 ; 13 Entering the Chinese market / Rui Wang, Kaibin He, and Yue Wen ; P. 229 ; 14 Managing brand extensions in the luxury industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens, and Alexander Stigelski ; P. 245 ; 15 Managing luxury brands in the digital environment / Elisa Arrigo ; P. 265 ; 16 Competing as a luxury SME / France Riguelle and Didier Van Caillie ; P. 281 ; 17 Insisting on luxury to survive / Michael Reinhold and Emil Annen ; P. 299 ; 18 Managing price fluctuations of raw materials through innovation / Anne-Flore Maman and Camille Depigny ; P. 319 ; 19 The Counterfeit Timer© / Anne-Flore Maman ; P. 335 ; 20 Acting on luxury counterfeiting / Ludovica Cesareo and Alberto Pastore ; P. 355 ; 21 Luxury brands as employers / Verena Batt and Benjamin Berghaus ; P. 373 ; 22 The impact of luxury brands on employees / Benjamin Berghaus and Sven Reinecke ; P. 389 ; Part Four Luxury Responsibility ; P. 391 ; 23 Heritage of luxury and responsibility / Duane Windsor ; P. 407 ; 24 Luxury organizations and responsibility: a toolbox / Farah Montesa and René Rohrbeck ; P. 421 ; 25 Luxury organizations and social responsibility / David S Waller and Anurag G Hingorani
ISBN
978-0-7494-8182-7
Origine de la notice
Abes (SUDOC)
 

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