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Winning in emerging markets : a road map for strategy and execution
Auteur
Éditeur Harvard Business Press
Année copyright 2010
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Notice détaillée
Auteur
Titre
Winning in emerging markets : a road map for strategy and execution
Éditeur
Description
1 vol. (XII-246 pages) ; 24 cm
Notes
Bibliogr. p. 217-230. Index
Sujets
Classification Dewey
658.4/012091724
Contenu
Introduction ; The nature of institutional voids in emerging markets ; Spotting and responding to institutional voids ; Exploiting institutional voids as business opportunities ; Multinationals in emerging markets ; Emerging giants : competing at home ; Emerging giants : going global ; The emerging arena
P. 11 ; Part I, Conceptual introduction ; P. 13 ; One, The nature of institutional voids in emerging markets ; P. 27 ; Two, Spotting and responding to institutional voids ; P. 51 ; Part II, Applications ; P. 53 ; Three, Exploiting institutional voids as business opportunities ; P. 83 ; Four, Multinationals in emerging markets ; P. 127 ; Five, Emerging giants : competing at home ; P. 165 ; Six, Emerging giants : going global ; P. 203 ; Seven, The emerging arena
ISBN
978-1-422-16695-6
1-422-16695-3
Origine de la notice
Abes (SUDOC)
 

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