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The lean startup : how constant innovation creates radically successful businesses
Auteur
Éditeur Portfolio Penguin
Année copyright 2011
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Auteur
Titre
The lean startup : how constant innovation creates radically successful businesses
Éditeur
Description
1 vol. (320 p.) : graph. ; 24 cm
Notes
Notes bibliogr. Index
Sujets
Classification Dewey
658.406 3
Contenu
Part one VISION ; P. 15 ; 1.Start ; P. 25 ; 2.Define ; P. 37 ; 3.Learn ; P. 56 ; 4.Experiment ; Part two STEER ; P. 79 ; 5.Leap ; P. 92 ; 6.Test ; P. 114 ; 7.Measure ; P. 149 ; 8.Pivot (or Persevere) ; Part three ACCELERATE ; P. 184 ; 9.Batch ; P. 206 ; 10.Grow ; P. 224 ; 11.Adapt ; P. 253 ; 12.Innovate ; P. 272 ; Epilogue: Waste Not ; P. 285 ; Join the Movement
Résumé
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"
ISBN
978-0-670-92160-7
0-670-92160-2
Origine de la notice
Abes (SUDOC)
 

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