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Corporate communication : an international and management perspective
Auteur
Éditeur Wiley
Année 2019
Exemplaires
Notices liées
Notice détaillée
Auteur
Titre
Corporate communication : an international and management perspective
Éditeur
Description
1 vol. (XIX-336 pages) ; 26 cm
Autre support
Lerbinger, Otto, author. Corporate communication
Notes
Notes bibliogr. Index
Sujets
Classification Dewey
658.4/5
Contenu
The extended enterprise ; Introduction: the domain of corporate communication ; Stakeholder relations: investors and employees ; Stakeholder relations: the community and consumers ; Strategic application of communication practices ; Public relations: influencing public opinion ; Corporate public affairs : exercising power in the socio-political environment ; Global marketing communication: facilitating exchanges ; Social media and big data : expanding relationships ; Digital and social marketing: extending practices & influencing behavior ; International perspective ; The force of globalization ; Interacting with international players ; Political and economic features of nation states ; Social and cultural features of nation-states ; The nation brand : comparison with product and company brand ; Pivotal issues facing management ; Sustainability and climate change ; Technology and innovation: new risks and issues ; Corporate communication contribution to management ; Global corporate responsibility ; Corporate governance : the corporate communication role
ISBN
978-1-119-47137-0
Origine de la notice
Abes (SUDOC)
 

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