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Platform revolution : how networked markets are transforming the economy and how to make them work for you
Auteur
Éditeur W.W. NORTON & Company
Année copyright 2016
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Auteur
Titre
Platform revolution : how networked markets are transforming the economy and how to make them work for you
Éditeur
Description
1 vol. (XIII-336 p.) : graph. ; 25 cm
Notes
Notes bibliographiques. Glossaire. Index
Sujets
Classification Dewey
658.8/72
Contenu
Preface ; Today : welcome to the platform revolution ; Network effects: the power of the platform ; Architecture : principles for designing a successful platform ; Disruption : how platforms conquer and transform traditional industries ; Launch : chicken or egg? eight ways to launch a successful platform ; Monetization : capturing the value created by network effects ; Openness : defining what platform users and partners can and cannot do ; Governance : policies to increase value and enhance growth ; Metrics : how platform managers can measure what really matters ; Strategy : how platforms change competition ; Policy : how platforms should (and should not) be regulated ; Tomorrow : the future of the platform revolution ; Acknowledgments ; Glossary ; Notes ; Index
Résumé
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value
ISBN
978-0-393-24913-2
0-393-24913-1
Origine de la notice
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