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The startup owner's manual : the step-by-step guide for building a great company
Auteur
Éditeur K&S Ranch, Inc.
Année copyright 2012
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Notice détaillée
Auteur
Titre
The startup owner's manual : the step-by-step guide for building a great company
Éditeur
Description
1 vol. (XXIX-571 pages) : ill. ; 25 cm
Notes
Glossaire. Index
Variantes de titres
Start up owner's manual
Sujets
Classification Dewey
658.83
Contenu
Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path ; Getting started : The path to disaster: a startup is not a small version of a big company ; The path to the epiphany: the customer development model . The customer development manifesto ; Step one: Customer discovery : An introduction to customer discovery ; Customer discovery, phase one: State your business model hypotheses ; Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?". Customer discovery, phase three: "Get out of the building" and test the product solution ; Customer discovery, phase four: Verify the business model and pivot or proceed ; Step two: Customer validation : Introduction to costumer validation ; Customer validation, phase one: "Get ready to sell". Customer validation, phase two: "Get out of the building and sell!". Customer validation, phase three: Develop product and company positioning ; Customer validation, phase four: The toughest question of all: pivot or proceed?. The startup owner's manual "site" map ; Appendix A. Customer development checklists ; Appendix B. Glossary ; Appendix C. How to build a web startup: a simple overview
ISBN
0-9849993-0-2
978-0-9849993-0-9
Origine de la notice
Abes (SUDOC)
 

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