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Reverse innovation : create far from home, win everywhere
Auteur
Éditeur Harvard Business Review Press
Année cop. 2012
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Notice détaillée
Auteur
Titre
Reverse innovation : create far from home, win everywhere
Éditeur
Description
1 vol. (xv-229 p.) : ill. ; 24 cm
Notes
Includes bibliographical references and index.
Sujets
Classification Dewey
658.4
Contenu
Machine generated contents note: pt. 1 The Reverse Innovation Challenge ; One.The Future Is Far from Home ; Two.The Five Paths of Reverse Innovation ; Three.Changing the Mind-Set ; Four.Changing the Management Model ; Key Takeaways ; The Reverse Innovation Playbook ; pt. 2 Reverse Innovation in Action ; Five.Logitech, and the Mouse That Roared ; Six.Procter & Gamble, Innovating the "Un-P&G" Way ; Seven.EMC Corporation, Planting Seeds ; Company Plows Under the Past ; Nine.How Harman Changed Its Engineering Culture ; Ten.GE Healthcare in the Heart of India ; Eleven.PepsiCo's Brand-New Bag ; Twelve.Partners In Health's Radical Model for Care
Résumé
Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you’d better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world’s most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth.
ISBN
978-1-422-15764-0
1-422-15764-4
Origine de la notice
Abes (SUDOC)
 

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