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Content is king : news media management in the digital age
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Éditeur Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc.
Année 2015
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Auteur
Titre
Content is king : news media management in the digital age
Éditeur
Description
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Description d'après la consultation du 170518
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L'impression du document génère 257 p.
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Bibliogr. Index
Navigateur Internet ; lecteur de fichier PDF
Sujets
Classification Dewey
070.4
Contenu
Part one: Media community. Content is king: strategies for shaping media organizations / Donald L. Shaw, Chris J. Vargo, Gary Graham, and Anita Greenhill ; News media and understanding their communities / Anita Greenhill and Maria José Hernández Serrano ; Disruptive technologies and community engagement / Chris J. Vargo and Donald L. Shaw ; The convergence of politics and entertainment: the politics of personal concern / Young Mie Kim ; Part two: Finding value in a world of disruptive technology. Establishing leadership and strategic management / Gary Graham and John Hill ; Value activities and newspapers / Gary Graham and John Hill ; Self-organizing digital news / Anita Greenhill and Gordon Fletcher ; News consumption and cross-media synergies / Gary Graham and Anita Greenhill ; Part three: Experimenting with the audience. Changing media policy environments and the production of news / Mikko Sihvonen and Seamus Simpson ; News organizations and online communities: the science of how to build effective social networks / Chris j. Vargo ; News media strategic visions and speculative futures / Paul Jones, Chris Vargo, Gary Graham, and Anita Greenhill ; Part four: Ongoing strategies. Digital integration of consumers into local press value chains / Gary Graham, Anita Greenhill, and Maria José Hernández Serrano ; The economics of paywalls / John Hill ; Concluding thoughts on the future of the news industry / Gary Graham and Anita Greenhill
ISBN
978-1-62356-750-7
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