Permalien Courriel Export
eBook
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun
Auteur
Éditeur John Wiley & Sons
Année 2014
Exemplaires
Notices liées
Notice détaillée
Auteur
Titre
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun
Éditeur
Description
Données textuelles
Autre support
Rambourg, Erwan. Bling dynasty : why the reign of chinese luxury shoppers has only just begun.
Notes
Description d'après la consultation du 150518
Titre provenant de l'écran-titre
L'impression du document génère 280 p.
L'accès à cette ressource est réservé aux usagers des établissements qui en ont fait l'acquisition
Bibliogr. Index
Navigateur Internet ; lecteur de fichier PDF
Variantes de titres
Why the reign of Chinese luxury shoppers has only just begun
Sujets
Classification Dewey
TT504.6.C5
Contenu
ntroduction: The New Silk Road ; Part 1. West Goes East. Eastern Promises, Delivered ; The Only Way Is Up ; Another French Paradox ; Deconstructing the Myth ; part 2. East Goes West. The Trouble with Travel ; Why Chinese Travel and Where To ; part 3. East Meets East. Are Chinese Brands a Threat to Western Models? ; part 4. The World Meets. Pop Culture, Value for Money and Globalisation ; The Chinese Luxury Empire ; All In: Coach, Apple and the Cosmetic Surgeon ; Conclusion: The Bling Supremacy ; Epilogue: What Is True Luxury? ; Appendix A. Luxury Goods Basics ; Appendix B. China Statistics
Résumé
"The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. 'The Bling Dynasty' illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. 'The Bling Dynasty' runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity; learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector; gain insights on why there are no Chinese luxury brands challenging Western models; realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions. China's big spenders are increasingly mobile and this is affecting key markets. 'The Bling Dynasty' provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet"--Provided by publisher
ISBN
978-1-118-96971-7
Origine de la notice
Abes (SUDOC)
 

inMedia v4.4