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Design-driven innovation : changing the rules of competition by radically innovating what things mean
Auteur
Éditeur Harvard Business Press
Année copyright 2009
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Auteur
Titre
Design-driven innovation : changing the rules of competition by radically innovating what things mean
Éditeur
Description
1 vol. (XV-272 p.) : ill., couv. ill. ; 24 cm
Notes
Bibliogr. p. [241]-259. Index
Sujets
Classification Dewey
658.5/14
Contenu
Design and meanings : innovating by making sense of things ; Radical pushes : placing design-driven innovation in the strategy of a firm ; Technology epiphanies : the interplay between technology-push and design-driven innovation ; The value and the challenges : why companies do or do not invest in design-driven innovation ; The interpreters : doing research with the design discourse ; Listening : finding and attracting key interpreters ; Interpreting : developing your own vision ; Addressing : leveraging the seductive power of the interpreters ; The design-driven lab : how to start ; Businesspeople : the key role of top executives and their culture
ISBN
978-1-422-12482-6
1-422-12482-7
Origine de la notice
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