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The design of business : Why design thinking is the next competitive advantage
Auteur
Éditeur Harvard Business Press
Année copyright 2009
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Auteur
Titre
The design of business : Why design thinking is the next competitive advantage
Éditeur
Description
1 vol. (XIII-191 pages) : ill. ; 21 cm
Notes
Notes bibliogr. p. 179-182. Index
Sujets
Classification Dewey
658.4/063
Contenu
1. The knowledge funnel : how discovery takes shape ; 2. The reliability Bias ; 3. Design Thinking ; 4. Transforming the Corporation ; 5. The Balancing Act ; 6. World-Class Explorers ; 7. Getting personal
P. 1 ; 1, The knowledge funnel, how discovery takes shape ; P. 33 ; 2, The reliability bias, why advancing knowledge is so hard ; P. 57 ; 3, Design thinking, how thinking like a designer can create sustainable advantage ; P. 79 ; 4, Transforming the corporation, the design of Procter & Gamble ; P. 105 ; 5, The balancing act, how design-thinking organizations embrace reliability and validity ; P. 133 ; 6, World-class- explorers, leading the design-thinking organization ; P. 151 ; 7, Getting personal, developing yourself as a design thinker
ISBN
978-1-422-17780-8
Origine de la notice
Abes (SUDOC)
 

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