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New luxury management : creating and managing sustainable value across the organization
Auteur
Éditeur Palgrave Macmillan
Année cop. 2017
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Auteur
Titre
New luxury management : creating and managing sustainable value across the organization
Éditeur
Description
1 vol. (xxii-311 pages) : ill. ; 22 cm
Collection
Notes
Notes bibliogr. Index
Sujets
Classification Dewey
338.4
Contenu
Luxury as a construct: an evolutionary perspective / Alessandro Brun ; Part 1. Discovering luxury: Luxury dynamics / Emmanuelle Rigaud-Lacresse ; Global organizational leadership for luxury companies / Karina R. Jensen ; Financial reporting and communication in the luxury industry / Laurent Hervé ; Part 2. Key assets and competencies for value creation in the luxury company: A narrative approach to luxury brands / Fabrizio Maria Pini ; Financial valuation of luxury brands / María Ruiz García ; Brand as a legal asset for luxury companies: brand power / Caroline André and Arnaud Fournier ; Knowhow, skills and competencies as knowledge assets for luxury companies / Fabien Seraidarian and Ruxanda Kmiec ; Luxury & prime locations / Stéphane Fourneaux ; Part 3. Key processes for valuxury industry / Alessandro Brun ; Creating a seamless experience for luxury consumers, integrating online and offline communication / Fabrizio Maria Pini and Valeria Pelleschi ; Part 4. Growth for value creation in luxury industries: Growth archetypes in luxury companies / Emmanuelle Rigaud-Lacresse and Fabien Seraidarian ; Integration of mergers and acquisitions in the fashion and luxury industry / Barbara Quacquarelli ; International retailing and growth paths / Cecilia Castelli and Antonella Moretto
ISBN
978-3-319-41726-4
3-319-41726-6
9783319417271
Origine de la notice
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