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Ethics and neuromarketing : implications for market research and business practice
Auteur
Éditeur Springer
Année copyright 2017
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Notice détaillée
Titre
Ethics and neuromarketing : implications for market research and business practice
Éditeur
Description
1 vol. (XV-209 pages) : illustrations ; 25 cm
Notes
Bibliogr. en fin de chapitres
Collaborateurs
Sujets
Classification Dewey
658.8
Contenu
Neuromarketing : understanding the application of neuroscientific methods within marketing research / Terry Daugherty and Ernest Hoffman ; Topoi in neuromarketing ethics / Cristian Ducu ; A guideline for ethical aspects in conducting neuromarketing studies / Lisa-Charlotte Wolter, David Hensel, and Judith Znanewitz ; Ethical and legal considerations in research subject and data protection / Eugenia Laureckis and Alex Martinez Miralpeix ; Transparency and reliability in neuromarketing research / Arianna Trettel, Patrizia Cherubino, Giulia Cartocci, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Gianluca di Flumeri, and Fabio Babiloni ; Implicit measures of attitudes in market research / Michal Matukin and Rafal Ohme ; Ethical considerations regarding stakeholders in neuromarketing research. Impirical insights from NMSBA corporate members, TAAN advertising agencies and Romanian companies / Nicolae Al. Pop, Dan-Cristian Dabija, and Ana Maria Iorga ; Dealing with the devils : the responsibility of neuromarketing practitioners in conducting research for ethically questionable client agendas / Kimberly Rose Clark ; The limits and the ethics of consumer profiling / Nansi Lungu ; Ethical dilemmas of future technologies / Ana Maria Iorga and Nicolae Al. Pop ; The ethics of neuromarketing in sports / Gregory Dumont
ISBN
3-319-45607-5
978-3-319-45607-2
Origine de la notice
Abes (SUDOC)
 

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