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Corporate strategic communication : a general social and economic theory
Auteur
Éditeur Palgrave Macmillan Education
Année DL2017
Exemplaires
Notices liées
Notice détaillée
Auteur
Titre
Corporate strategic communication : a general social and economic theory
Éditeur
Description
1 vol.(XIV-209 p.) ; 24 cm
Notes
Bibliogr.p.193-199. Index
Sujets
Classification Dewey
658.45
Contenu
Introduction: a grand strategy for profitable corporate communication ; A brief history of corporate communication ; Reverse engineering corporate strategic communication ; A new theory for corporate strategic communication ; Stakeholders: their identification and relevance ; Stakeholder engagement and management ; Grand strategy, narrative theory and taxonomies of corporate strategy selection ; The relevance of Mayhew's rhetorical practices ; Corporate social responsibility ; Structuring reporting mechanism and the functions of corporate communication ; Assessments and challenges
ISBN
978-1-137-54407-0
1-137-54407-4
Origine de la notice
Abes (SUDOC)
 

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