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Nation branding, public relations and soft power : corporatising Poland
Auteur
Éditeur Routledge, Taylor & Francis Group
Année 2017
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Notice détaillée
Auteur
Titre
Nation branding, public relations and soft power : corporatising Poland
Éditeur
Description
1 vol. (X-215 pages) ; 24 cm
Collection
Notes
Bibliogr. p. [196]-210. Index
Sujets
Classification Dewey
352.7/4809438
Contenu
Introduction ; From "total war" to "total markets" ; Soft power, nation-building and globalism re-considered ; Reforming the Polish statecraft : foundations for corporatization ; Mapping out the Polish field of national images management ; Field habitus and legitimacy of nation branding in soft power ; Political economy of nation branding practice in Poland ; Articulating branded vision of Polishness for soft power ; Poland as markets' playground : towards new statecraft ; Conclusions: updating the field and considering the future of soft power research
ISBN
978-1-138-81883-5
1-138-81883-6
Origine de la notice
Abes (SUDOC)
 

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