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The Routledge companion to marketing history
Éditeur Routledge Taylor & Francis Group
Année 2016, cop. 2016
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The Routledge companion to marketing history
1 vol. (XIX-475 p.) : ill., couv. ill. en coul. ; 25 cm
Bibliogr. en fin de chapitres. Index
Classification Dewey
1. The History of Marketing Practice (Mark Tadajewski and D.G. Brian Jones) ; 2. Ancient and Medieval Marketing (Eric H. Shaw) ; 3. A History of Consumption in the United States (Terrance H. Witkowski) ; 4. In Search of the Consumer: the History of Market Research from 1890 to 1960 (Stefan Schwarzkopf) ; 5. Segmentation in Practice: an Historical Overview of the 18th and 19th Centuries (Ronald A. Fullerton) ; 6. A History of Brand Identity Protection and Brand Marketing (Ross D. Petty) ; 7. History of Packaging (Diana Twede) ; 8. Distributive Orders: The Evolution of North American Retailing (Barry E.C. Boothman) ; 9. The Study of British Retail History: Progress and Agenda (Andrew Alexander) ; 10. History of Channels of Distribution (Robert D. Tamilia) ; 11. A History of Advertising and Sales Promotion (Fred K. Beard) ; 12. History of Selling and Sales Management (Thomas L. Powers) ; 13. In Search of Macromarketing History: 18th Century England as a Case in Point (Stanley Shapiro) ; 14. U.S. Antitrust Law and the Practice of Marketing (Ross D. Petty) ; 15. EU Competition Law and the Practice of Marketing (Andrew D. Pressey) ; 16. More Than Froth and Bubble: Marketing in Australia, 1788 - 1969 (Robert Crawford) ; 17. Marketing History in Britain: From the Ancient to Internet Eras (Richard A. Hawkins) ; 18. Pre-Confederation Canadian Marketing History (Leighann C. Neilson and Delphin A. Muise) ; 19. A History of Modern Marketing in China (Zhihong Gao) ; 20. Towards Marketing Management: German Marketing in the 19th and 20th Centuries (Ingo Kohler and Jan Logemann) ; 21. History of Marketing in India (Hari Sreekumar and Rohit Varman) ; 22. Marketing History in Japan: Changes in Channel Leadership (Yumiko Toda) ; 23. A History of Danish Advertising, Market Research, and Retailing: 1920 - 1960 (Erik Kloppenborg Madsen) ; 24. The History of Marketing in Russia (Karen F.A. Fox)
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