Auteur | |
Éditeur | Nicholas Brealey International |
Année | 2015 |
Auteur | |
Titre |
The cult of the luxury brand : inside Asia's love affair with luxury
|
Éditeur | |
Description |
1 vol. (312 pages) : illustrations ; 24 cm
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Notes |
Bibliogr. p. 297-304 Index
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Sujets | |
Classification Dewey |
658.827095
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Résumé |
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand
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ISBN |
978-1-85788-635-1
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1-85788-635-6
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|
Origine de la notice |
Abes (SUDOC)
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Voir aussi
-
Quand la Chine s'éveille au luxe : la montée en puissance des marques chinoises
Chevalier, Michel (1943-....) -
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël -
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun
Rambourg, Erwan -
Argent, fortunes et luxe en Asie : Japon, Chine, Inde
Bouissou, Jean-Marie (1950-....) -
Advances in luxury brand management
Kapferer, Jean-Noël -
The management of luxury : a practitioner's handbook
Berghaus, Benjamin -
Luxe : nouveaux challenges, nouveaux challengers
Kapferer, Jean-Noël -
Consommation ostentatoire et valeurs asiatiques
Usunier, Jean-Claude (1929-2005) -
Luxury China : market opportunities and potential
Chevalier, Michel (1943-....) -
The behavioral economics of brand choice[Ressource électronique]
Foxall, Gordon R.