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The cult of the luxury brand : inside Asia's love affair with luxury
Auteur
Éditeur Nicholas Brealey International
Année 2015
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Auteur
Titre
The cult of the luxury brand : inside Asia's love affair with luxury
Éditeur
Description
1 vol. (312 pages) : illustrations ; 24 cm
Notes
Bibliogr. p. 297-304 Index
Sujets
Classification Dewey
658.827095
Résumé
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand
ISBN
978-1-85788-635-1
1-85788-635-6
Origine de la notice
Abes (SUDOC)
 

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