Permalien Courriel Export
Livre imprimé
Presidential campaign communication : the quest for the White House
Auteur
Éditeur Polity Press
Année cop. 2010
Exemplaires
Notices liées
Notice détaillée
Auteur
Titre
Presidential campaign communication : the quest for the White House
Éditeur
Description
1 vol. (ix-278 p.) : ill. ; 25 cm
Notes
Bibliogr. p. 265-273. Index
Sujets
Classification Dewey
324.730 973
Contenu
[Part 1: Foundations of campaign strategy] ; Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I ; [Part 2: Modes of presidential campaign communication] ; Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II ; [Part 3: Stages of the campaign for the White House] ; The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III
ISBN
978-0-7456-4608-4
978-0-7456-4609-1
0-7456-4609-3
0-7456-4608-5
Origine de la notice
Abes (SUDOC)
 

inMedia v4.4