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The Obama victory : how media, money, and message shaped the 2008 election
Auteur
Éditeur Oxford University Press
Année 2010
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Notice détaillée
Auteur
Titre
The Obama victory : how media, money, and message shaped the 2008 election
Éditeur
Description
1 vol. (viii-378 p.) : carte ; 25 cm
Notes
Bibliogr. [319]-368. Index
Sujets
Classification Dewey
324.973
Contenu
The economy and the unpopular incumbent ; McSame versus the tax-and-spend liberal ; McCain: out of touch/too old ; Obama: not ready to lead ; Period one:McCain gains energy (June 7-August 22) ; Period two: impact of the vice presidential selections and conventions (August 23-September 9) ; The impact of Sarah Palin and Joseph Biden ; Period three: the campaigns confront the economic collapse (September 10-October 14) ; Period four: the McCain surge (October 15-28) ; Period five: be very, very afraid/be reassured (October 29-November 4) ; Absentee and early voting in the 2008 campaign ; Spending differences and the role of microtargeting ; The effect of messages
ISBN
978-0-19-539955-4
978-0-19-539956-1
Origine de la notice
Abes (SUDOC)
 

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