Permalien Courriel Export
Livre imprimé
Words that work : it s not what you say, it s what people hear
Auteur
Éditeur Hyperion
Année cop. 2007
Exemplaires
Notices liées
Notice détaillée
Auteur
Titre
Words that work : it s not what you say, it s what people hear
Éditeur
Description
1 vol. (XXIII-324 p.) ; 25 cm
Notes
Notes bibliogr. Index
Sujets
Classification Dewey
320
Contenu
The ten rules of effective language ; Preventing message mistakes ; Old words, new meaning ; How "words that work" are created ; Be the message ; Words we remember ; Corporate case studies ; Political case studies ; Myths and realities about language and people ; What we REALLY care about ; Personal language for personal scenarios ; Twenty-one words and phrases for the twenty-first century
ISBN
1-4013-0259-9
978-1-4013-0259-7
Origine de la notice
Abes (SUDOC)
 

inMedia v4.4